Showcasing Innovation at AsiaWorld-Expo

At this year’s exhibition, Everfavor Cosmetics focused on three major pillars:

Innovation, Quality Manufacturing, and Flexible Private-Label Solutions.

Our booth highlighted a variety of new developments relevant to today’s global beauty market:

• New-generation makeup formulas

Soft-matte lip creams, clean-beauty foundations, high-pigment eyeshadow textures, and long-wear eyeliners designed for different regional preferences.

• Active skincare concepts

Minimalist, high-efficacy formulas tailored for sensitive, oily, and dehydrated skin—meeting the rising demand for gentle yet effective skincare.

• Sustainable packaging solutions

PCR materials, recyclable mono-material structures, and eco-friendly component options aligned with global sustainability goals.

• Full ODM workflow presentation

From R&D and lab sampling to packaging sourcing and mass production, Everfavor demonstrated its comprehensive manufacturing capabilities as a reliable beauty supplier.

Our product displays and production transparency attracted strong attention from brands across Europe, the Middle East, Southeast Asia, and Australia.

Meaningful Conversations With Global Buyers

During the three-day exhibition at AWE, Everfavor’s team engaged with hundreds of visitors, discussing market insights and future development opportunities. Key points of discussion included:

1. Hybrid Makeup ("Makeup + Skincare") Continues to Rise

Brands are increasingly looking for lip and base products that combine color performance with skin-conditioning benefits.

2. Flexible MOQs Support Emerging Brands

Startups and indie brands emphasized the importance of low MOQ and rapid sampling—areas where Everfavor excels as an agile cosmetics manufacturer.

3. Sustainability as a Core Purchasing Standard

Buyers showed strong interest in PCR packaging, refillable structures, and clean ingredient lists.

4. Vegan, cruelty-free and clean formulations

Demand from Europe, Australia, and the US continues to grow, making regulatory compliance and clean formulas a key competitive factor.

These exchanges helped us better understand the specific needs of different markets—from product texture preferences to regional ingredient restrictions—allowing Everfavor to support customers with more targeted, efficient solutions.

Positive Feedback and New Collaboration Opportunities

Throughout Cosmopack Asia 2025, Everfavor Cosmetics received excellent feedback on:

Fast sampling speed (7–10 days)

Stable production and quality control

Strong packaging sourcing network

Wide range of makeup and skincare categories

Many visitors confirmed follow-up sample requests on-site, while established brands expressed interest in long-term development plans such as quarterly product releases or full-line private-label solutions.

This exhibition created numerous new opportunities for Everfavor to expand its global customer network and reinforce its position as a trusted OEM/ODM cosmetics partner.

Looking Ahead: Innovation-Driven Growth in the Global Beauty Market

Cosmopack Asia 2025 once again proved to be one of the most influential beauty supply-chain events in the world. For Everfavor Cosmetics, participating in the exhibition at AsiaWorld-Expo was an important step toward deeper global integration.