Innovative Beauty, Shining in the Middle East — Marking a New Milestone in Global ExpansionIn October 2025, the global beauty industry gathered in Dubai for Beautyworld Middle East 2025, held at the Dubai World Trade Centre. As a leading Chinese manufacturer and brand solution provider in the cosmetics industry, Everfavor Cosmetics made an impressive appearance, showcasing its renewed brand image and a range of innovative products that captivated professional buyers and partners from around the world.Exhibition Highlights: Innovation Meets QualityAt this year’s exhibition, Everfavor Cosmetics presented a modern, minimalist booth design illuminated with soft lighting and natural tones, reflecting the brand’s professionalism and elegance.The showcased lineup included makeup, skincare, and OEM/ODM customization series, with special attention drawn to a new range of base makeup and eye makeup products. These new items, featuring fine textures, rich color layers, and long-lasting performance, received enthusiastic praise from visitors.Many international buyers highlighted the brand’s advanced formulation technologies, refined packaging design, and strong commitment to sustainability.Customer Engagement: Building Global PartnershipsThroughout the exhibition, the Everfavor Cosmetics team engaged in in-depth discussions with professional buyers, distributors, and brand owners from the Middle East, Europe, Africa, and Southeast Asia.Middle Eastern clients showed great interest in long-wear, heat- and water-resistant product performance, while European buyers were particularly focused on clean formulations and eco-friendly packaging.Several potential partners expressed strong interest in Everfavor’s one-stop customization capabilities (From Formula to Branding) and expressed their intent for future collaboration.