Cosmetics usher in a “climbing period”, and four new trends provide insights into “overtaking” opportunities

The cosmetics market is "heating up" and is greatly affected by the increase in consumer demand. On the one hand, social scenes are needed, not just offline social scenes. Contemporary young people like to show themselves through social platforms, and fashionable and personalized makeup has become a visual form of self-expression; on the other hand, the need to please oneself is becoming more and more intense, and makeup becomes more beautiful. Most of them are to please themselves; finally, the "lipstick effect" still exists. Lipstick, eye shadow and other cosmetics are more affordable than other luxury goods, which is more conducive to improving confidence.