In the make-up consumer market, the foundation is the largest segment of domestic facial make-up, it is a strong efficacy category that must meet the realistic functional needs of users. From a good concept to a good formula, what is needed in between is a reasonable arrangement of countless details and a reasonable control of the product structure.

The logic of an effective makeup products works is that the user base is broad and the needs are properly addressed, and thoughtful product people will deconstruct the secrets of how the product works in the market, and then explore and develop new ways to play. This includes adding new concepts, new perspectives, and new variations to the original play so that the base makeup products are more adapted

Insight into new product trends in performance foundations

As consumers’ skin care needs escalate, foundation products are slowly changing from a single make-up function to a skincare function. While international brands continue to be recognised and followed by domestic consumers, local brands of foundation products have also emerged rapidly in recent years.